How to become famous by using cognitive ease? Or: The consequences of repeated exposure

The pleasures of cognitive ease are a commonplace not only for psychologists but especially for ourselves who we always have to struggle with some kind of laziness. How this laziness nurtures not only our reservoir of procrastinations but also the realm of VIP and stardom explains psychologist Daniel Kahneman in a very interesting twist of analysis.
He explains the mechanics of becoming positively recognized by others without actually any conscious agreement to the person's fame. To make somebody a star by simply putting him or her excessively on the media (and hence repetitiously in peoples consciousness) seems to be on first sight only a commonplace platitude. But the crucial insight is hidden in the analysis of Kahneman's quoted studies, namely that you don't need people's consciousness to make somebody famous. Maybe that's why some of the media puppets seem so deprived of any essence when checked by cultural critics.
"The mere exposure effect does not depend on the conscious experience of familiarity. In fact, the effect does not depend on consciousness at all: it occurs even when the repeated words or pictures are shown so quickly that the observers never become aware of having seen them. They still end up liking the words or pictures that were presented more frequently." (Daniel Kahneman, Thinking, Fast and Slow, p. 67)