Surprising dialectics in a McDonalds Burger

You always wanted Philosophy to be more practical? Well, what about spending some time of your first graduate year in one of todays many fast food restaurants? What about spending some time at McDonalds? Maria Exner, a young journalist for the German newspaper "Die Zeit", describes some epistemological lessons that can be pulled out of going once in a while to a McDonalds restaurant. Well, one has to do some contemplation there – but it's working.
There probably isn't a translation of this article, but if you have some German basics, give it a try. You'll find a wonderful example how Philosophy enters into the economic realm. For a starter have a look at this McDo marketing production and then go the article (if somebody wants to have a translation I'll try my best to do it; just leave a message!).

Behind the scenes at a McDonald's photo shoot:

[youtube:http://www.youtube.com/watch?v=oSd0keSj2W8]

Article: Das also ist des Burgers Kern